Watch the Newest Ads on TV From CoverGirl, Party City, the PGA and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Model Blaine Shackelford says "My face can be bold when you expect me to be weak" in a CoverGirl ad that takes a female-empowerment approach. The "Best Aunt Ever" (ahem) helps hype "all the latest birthday themes" available at Party City. And the Ad Council and RAINN (the Rape, Abuse & Incest National Network) present an unsettling PSA starring Grace Gummer and Joseph Sikora—part of a series of "#ThatsHarassment" spots directed by David Schwimmer (Creativity's Alexandra Jardine has the backstory on the campaign here.)
Attention Index: 85 (15% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.