Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Taylor Swift promotes her live tour film, available only through Apple Music, while Gatorade has Carolina Panthers players Greg Olsen and Cam Newton share an ice bath after a game. Walmart has a new spot with Craig Robinson aimed at last-minute shoppers (we know who you are). And Arnold Schwarzenegger can't resist playing his favorite mobile game while he gets ready for a new role.
Bud Light, meanwhile, introduced a limited-edition bottle for Super Bowl 50 via a montage of Bud Light drinkers watching the big game over the years.