Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Android has a holiday party for dressed-up fingerprints, Expedia shows a dad taking her tiger-obsessed little girl to see the her spirit animal up close, Geico shows what moms are best at and Samsung and Sprint showcases the Galaxy smartphone line as a gift option.
Captain Morgan, however, had us baffled at its newest ad, in which a pirate-masked young man sings a cover of "Freak Out" in Mandarin at a pirate boat party. You have to watch it to believe it.