Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dollar Shave Club makes a good case for the brand with a gross razor begging to be used one last time, and Wendy's steals the thunder of a young couple's engagement picture on social media.
NBA players dominate the rest of last night's new TV commercials: James Hardens stars in a spot for Adidas, and Foot Locker has Russell Westbrook telling a young fan to shake of a group of naysayers that include ESPN's Jalen Rose, CNN's Sanjay Gupta, Dr. Phil and Melissa Rivers. Finally, LeBron James takes on the Twitter user who dared bet that "The King" hardly drives a Kia. Someone on Twitter just lost $10 million.