Beats and Super Bowl MVP Ask: Who's the Underdog Now?

Plus, The Five Most Digitally Engaging Spots

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, T-Mobile promotes unlimited-data family plans, Kohl's offers great deals for Valentine's Day if you wake up early on Saturday and Payless aired a new spot promoting a Champions sale. Disney Parks & Resorts also aired a new ad last night about all the perks of staying at one of its hotels inside Walt Disney World -- you might run into Cinderella, for instance.

Finally, Beats' new ad brings Denver Broncos linebacker Von Miller, the Super Bowl MVP, to ask: Who are you calling underdogs?

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Beats Audio: Underdog: Von Miller Beats Audio: Underdog: Von Miller
Network: VH1
Show: Mob Wives
Primetime Airing: Feb. 10, 8:11 pm ET
Disney Parks & Resorts: Magical Disney Parks & Resorts: Magical
Network: NBC
Show: The Mysteries of Laura
Primetime Airing: Feb. 10, 8:33 pm ET
T-Mobile: Not Us T-Mobile: Not Us
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Feb. 10, 9:55 pm ET
Payless Shoe Source: Champion Athletic Sale: Kick Up Some Color Payless Shoe Source: Champion Athletic Sale: Kick Up Some Color
Network: FOX
Show: American Idol
Primetime Airing: Feb. 10, 8:12 pm ET
Kohl's: Super Saturday: Valentine's Day Kohl's: Super Saturday: Valentine's Day
Network: CBS
Show: Criminal Minds
Primetime Airing: Feb. 10, 9:44 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Esurance: Pass It On Sweepstakes Esurance: Pass It On Sweepstakes
Online Views: 46,758
Social Actions: 1,908,168
SpotShare: 14.78%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 18,237,213
Social Actions: 488,805
SpotShare: 6.01%
Hyundai: First Date Hyundai: First Date
Online Views: 14,527,253
Social Actions: 362,936
SpotShare: 4.58%
Doritos: Ultrasound Doritos: Ultrasound
Online Views: 5,379,489
Social Actions: 278,553
SpotShare: 2.82%
T-Mobile: Drop the Balls T-Mobile: Drop the Balls
Online Views: 6,499,335
Social Actions: 207,443
SpotShare: 2.40%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.

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