Last Night's Ads: Sears Aims to Prove Its Mattress Salespeople Don't Lie

Plus, The Five Most Digitally Engaging Spots

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Oklahoma City Thunder player Kevin Durant talks about what drove him to basketball for BBVA Compass; Nissan advertises a national President's Day sale; Unisoft promotes a new game set in the Stone Age; and Michelob continues targeting the brand as the beer for sports fanatics.

Finally, Sears puts up painstaking efforts to prove its its mattress salespeople don't lie.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
BBVA Compass: Bright Futures BBVA Compass: Bright Futures
Network: TNT
Show: NBA Basketball
Primetime Airing: Feb. 11, 9:01 pm ET
Nissan: Now Sales Event: Presidents' Day Nissan: Now Sales Event: Presidents' Day
Network: FOX
Show: American Idol
Primetime Airing: Feb. 11, 8:29 pm ET
Ubisoft: Far Cry Primal: Trailer: Gameplay Ubisoft: Far Cry Primal: Trailer: Gameplay
Network: Comedy Central
Show: Tosh.0
Primetime Airing: Feb. 11, 8:17 pm ET
Michelob: Get Up Michelob: Get Up
Network: MLB Network
Show: MLB Tonight
Primetime Airing: Feb. 11, 8:55 pm ET
Sears: Lie Detector Sears: Lie Detector
Network: WGN America
Show: Elementary
Primetime Airing: Feb. 11, 9:18 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Esurance: Pass It On Sweepstakes Esurance: Pass It On Sweepstakes
Online Views: 47,812
Social Actions: 1,908,145
SpotShare: 15.08%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 17,799,009
Social Actions: 492,789
SpotShare: 6.12%
Hyundai: First Date Hyundai: First Date
Online Views: 12,811,066
Social Actions: 314,751
SpotShare: 4.08%
Doritos: Ultrasound Doritos: Ultrasound
Online Views: 5,264,035
Social Actions: 276,012
SpotShare: 2.85%
Coca-Cola: Hulk vs. Ant-Man Coca-Cola: Hulk vs. Ant-Man
Online Views: 7,909,046
Social Actions: 222,850
SpotShare: 2.74%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.

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