Plus, The Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, KFC promotes its $5 meals with comedian Jim Gaffigan while Geico introduces its new mobile app with a disaster-filled spot.
But the weekend belonged to Nascar racers. Danica Patrick starred in one Coca-Cola ad and Dale Ernhardt Jr. was featured in two sponsor spots, for Goodyear and Nationwide.