Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: The New York Times calls attention to its reporting on women facing oppression around the world in an ad timed to International Women's Day (Creativity Editor Ann-Christine Diaz has the backstory on the campaign and a related project here.) Game maker King serves up two surreal spots—including one that features a cop riding a unicorn—that hype Candy Crush. And a man pretends he's not actually using Hulu to watch his secret guilty pleasure (teen drama "Dawson's Creek") when his wife comes home.
Universal Orlando Resort data for the last 30 days
Impressions: 628,025,747 (18% of industry)
Est. TV Spend: $4,718,490 (13% of industry)
Attention Score: 94.21
Attention Index: 127 (27% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.