'American Idol' Alum Justin Guarini Returns as Lil Sweet in Diet Dr. Pepper Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the releases, Nissan salutes the truck manufacturers that came before it, namely Chevy, Ford and Dodge -- see Ad Age's coverage of the ad here -- and AT&T kicked off its campaign showcasing products announced at the Consumer Eletronics Show. Trident presents a juror that needs to smile his way out a bad situation, and Jaguar plays with the cliches of the London business worldand there's got to be some kind of inner joke in there that we didn't catch.

Finally, Diet Dr. Pepper brings back "American Idol" alum Justin Guarini's Lil' Sweet persona: a tiny pink-clad glam rocker that uses a whole lot of falsetto to congratule a dad on building a playhouse for his daughter. The dad invites him to watch a football game, but he has to catch a ride with the family's cat.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Nissan: Shoulders of Giants Nissan: Shoulders of Giants
Network: ESPN
Show: College Football Playoff National Championship
Primetime Airing: Jan. 11, 10:34 pm ET
AT&T: Your Network AT&T: Your Network
Network: CMT
Show: Last Man Standing
Primetime Airing: Jan. 11, 8:23 pm ET
Diet Dr Pepper: Lil' Sweet: Playhouse: Justin Guarini Diet Dr Pepper: Lil' Sweet: Playhouse: Justin Guarini
Network: ESPN
Show: College Football Playoff National Championship
Primetime Airing: Jan. 11, 9:02 pm ET
Jaguar: Cliche Proof Jaguar: Cliche Proof
Network: NBC Sports
Show: The Dan Patrick Show
Airing Date: Jan. 11, 6:02 am ET
Trident: Courtroom Innocence Trident: Courtroom Innocence
Network: ION
Show: Criminal Minds
Primetime Airing: Jan. 11, 10:21 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Supercell: Boom Beach: Dr. T's Song Supercell: Boom Beach: Dr. T's Song
Online Views: 1,696,612
Social Actions: 12,960
SpotShare: 1.18%
Honda: The Dreamer Honda: The Dreamer
Online Views: 2,283,201
Social Actions: 7,105
SpotShare: 1.17%
Amazon: Lonely Horse Amazon: Lonely Horse
Online Views: 46,183
Social Actions: 9,818
SpotShare: 0.49%
Burger King: Debate Reaction Burger King: Debate Reaction
Online Views: 3,469
Social Actions: 9,725
SpotShare: 0.40%
Burger King: Getting Old Burger King: Getting Old
Online Views: 1,294
Social Actions: 9,315
SpotShare: 0.39%

As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.

Miss the previous installment of Hot Spots? Click here.

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