Got Into An Accident With Your Barbie Car? Avvo Can Help. It's Last Night's New Ads
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the releases, a Land Rover owner helps a young lady and her dogs cross a river in the middle of a very snowy landscape, while the state of Alaska wants you to consider it for your next summer vacation. TaylorMade taps golfers Jason Day and Dustin Johnson to promote its M family of clubs and Carrabba's Italian Grill offers 20% on everything on everything on the menu.
Finally, Avvo, a legal services search engine, uses candid footage to show that you never know when you are going to need a lawyer.
As always, you can find out more about the best commercials on TV at Ad Age'sCreativity.
Miss the previous installment of Hot Spots? Click here.