Last Night's Ads: Little Caesars Blames the Intern
Plus, the Five Most Digitally Engaging Spots
Published on February 01, 2016.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Coors Light wants to be the beer you drink to celebrate overcoming your obstacles; Sonic stages its own version of Groundhog Day (with a half-price cheeseburgers promotion to boot); and Doritos premieres one of its "Crash the Superbowl" finalists for 2016.
AT&T aired a new spot promoting its data service to everyone who loves awards shows and, finally, Little Caesars brings back the bacon-wrapped deep dish pizza to the menu and blames the intern for taking it off the menu in the first place.