Verizon Explains the Real Reason Geese Migrate

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

In the new spot for Verizon we learn that geese hate buffering (and they have cell phones). To escape the dreaded "dead zone," the flock migrates back to Verizon for better service, and a $300 discount for returning "home." Also in new releases, Fiber One's latest spot reminds us that everyone watches their diet. Yes, even sharks. But with Fiber One's low-calorie desserts, all 150 calories or less, you can indulge without expanding your waistline.

Meanwhile, Old Spice's "Dad Song" takes mom and dad on a trip down memory lane as they reflect on raising their son. The one-minute spot, all turned into a song, ranks at No. 3 on our Most Engaging chart. And following the theme of raising a child, Travelers Insurance's "Growing Up" tracks a daughter's tears through milestones in her life, like learning to ride a bike, moving away to college and finally getting married. The spot is the fourth most engaging ad of the past 7 days.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Verizon: Magnificent Geese Verizon: Magnificent Geese
Network: NBC
Show: America's Got Talent
Primetime Airing: Jul. 1, 8:38 pm ET
Fiber One: Don't Fight Your Instincts Fiber One: Don't Fight Your Instincts
Network: HGTV
Show: America's Most Desperate Kitchens
Primetime Airing: Jul. 1, 8:48 pm ET Original 13 Colonies Original 13 Colonies
Network: Logo
Show: House of Wax
Primetime Airing: Jul. 1, 10:58 pm ET
Infiniti: Summer in the Driver's Seat: Summer Trips Infiniti: Summer in the Driver's Seat: Summer Trips
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Jul. 1, 8:56 pm ET
Mazda: Getting Away With Something Mazda: Getting Away With Something
Network: ESPN
Show: 2015 Wimbledon Championships
Airing Date: Jul. 1, 1:14 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
GEICO: Prisoner: It's What You Do GEICO: Prisoner: It's What You Do
Online Views: 1,509,534
Social Actions: 4,459
SpotShare: 1.02%
U.S. Food and Drug Administration (FDA): Any Reason U.S. Food and Drug Administration (FDA): Any Reason
Online Views: 234,139
Social Actions: 9,191
SpotShare: 0.91%
Old Spice: Dad Song Old Spice: Dad Song
Online Views: 1,311,795
Social Actions: 1,283
SpotShare: 0.65%
Travelers: Growing Up Travelers: Growing Up
Online Views: 14,092
Social Actions: 4,844
SpotShare: 0.44%
HBO: Own the Throne HBO: Own the Throne
Online Views: 523,134
Social Actions: 2,394
SpotShare: 0.43%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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