Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Microsoft knows you can't go wrong putting babies in ads, so they run with it, presenting a slew of happy kids who won't have the same cyber-security struggles that their parents do. In a Dr. Scholl's ad, a dad comes home in a zombie stupor because he's been on his feet all day.
And in a Lucky Charms spot, a man proposes to his girlfriend with the timeless gift of cereal -- because nothing says "I love you" like multicolored marshmallows.