Comcast Thinks You Can Have Your Cake And Eat it Too

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

You can imagine that when two bakers attempt to carry a five-tier cake on a newly-waxed floor, it doesn't have a happy ending; with Comcast Business, according to its latest ad, you can schedule weekend or nighttime installations that fit your schedule, so you can work around unexpected mishaps. And HGTV star Joanna Gaines partners with in its latest spot, "Joanna's Design Story." With home essentials that are "pretty to practical," the interior designer boasts that the site offers anything you may need.

On the Most Engaging chart, Microsoft earned the No. 1 spot with "The Future Starts Now," narrated by actor Ethan Hawke. The one-minute commercial shows children who won't "have to remember passwords or obsess about security" because they will grow up with new technology like Windows 10. Additionally, both Apple and HBO remain on the chart, moving up to the No. 2 and No. 3 spots, respectively, for "Amazing Apps" and "HBO: Now Available on More Devices."

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Comcast Business: Bakery Comcast Business: Bakery
Network: Golf
Show: School of Golf
Primetime Airing: Jul. 22, 8:36 pm ET
Wayfair: Joanna's Design Story Wayfair: Joanna's Design Story
Network: CBS
Show: Criminal Minds
Primetime Airing: Jul. 22, 10:33 pm ET
JCPenney: Back to School Sale: Hurry In JCPenney: Back to School Sale: Hurry In
Network: ABC
Show: Modern Family
Primetime Airing: Jul. 22, 10:18 pm ET
Breitling: Breitling Jet Team American Tour Breitling: Breitling Jet Team American Tour
Network: CNBC
Show: Squawk Alley
Airing Date: Jul. 22, 8:15 am ET Bed Bath Linen Bed Bath Linen
Network: ABC Family
Show: 13 Going on 30
Primetime Airing: Jul. 22, 9:57 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Microsoft: The Future Starts Now Microsoft: The Future Starts Now
Online Views: 545,565
Social Actions: 14,937
SpotShare: 1.23%
Apple iPhone: Amazing Apps Apple iPhone: Amazing Apps
Online Views: 914,515
Social Actions: 8,954
SpotShare: 0.97%
HBO: Now Available on More Devices HBO: Now Available on More Devices
Online Views: 1,514,558
Social Actions: 3,063
SpotShare: 0.79%
Honda: The Incredible Pilot Elite Honda: The Incredible Pilot Elite
Online Views: 1,456,068
Social Actions: 2,912
SpotShare: 0.76%
Paper and Packaging Board: Letters to Dad Paper and Packaging Board: Letters to Dad
Online Views: 217,790
Social Actions: 6,059
SpotShare: 0.52%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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