Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Father's Day deals continue to dominate with new spots from T-Mobile, J.C. Penney and Stein Mart. But the ideas definitely don't hurt as you're probably still looking for the perfect gift for dear old Dad. And Expedia seeks to showcase the company's ability to connect consumers with the people and places that matter most in its new commercial.
Meanwhile, Geico reminds us in its newest spot that it's normal to act like you're working in front of your boss, it's just what you do. Even torturers in the medieval period enjoyed playing ping pong with prisoners (as the net) when their boss wasn't around.