Lowe's Paint Is So Phisticated

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lowe's shows us how to accidentally invent a word -- when awestruck by your paint job. In the week before the NBA All-Star game, the league's stars show up on prime-time, with Chris Paul plugging for Foot Locker and Stephen Curry sweating it out for Degree Deodorants. And Expedia embraces public affection ahead of Valentine's Day.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Foot Locker: Dreams Foot Locker: Dreams
Network: Nick Toons
Show: SpongeBob SquarePants
Primetime Airing: Feb. 10, 9:59 pm ET
Degree Deodorants: Game Changer Degree Deodorants: Game Changer
Network: TNT
Show: NBA Basketball
Primetime Airing: Feb. 10, 9:26 pm ET
Expedia: PDA Expedia: PDA
Network: MLB Network
Show: MLB Tonight
Primetime Airing: Feb. 10, 8:39 pm ET
Adidas: Bringing Boost to Golf Adidas: Bringing Boost to Golf
Network: Golf
Show: Golf
Primetime Airing: Feb. 10, 10:02 pm ET
Lowe's: How to Accidentally Invent a New Word Lowe's: How to Accidentally Invent a New Word
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Feb. 10, 9:57 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Android: Friends Furever Android: Friends Furever
Online Views: 7,901,281
Social Actions: 402,767
SpotShare: 5.47%
Bud Light: Real Life PacMan #UpForWhatever Bud Light: Real Life PacMan #UpForWhatever
Online Views: 5,467,841
Social Actions: 15,325
SpotShare: 1.25%
T-Mobile: Kim's Data Stash T-Mobile: Kim's Data Stash
Online Views: 2,866,314
Social Actions: 66,761
SpotShare: 1.23%
Reebok: Freak Show: Be More Human Reebok: Freak Show: Be More Human
Online Views: 1,852,969
Social Actions: 68,980
SpotShare: 1.04%
Snickers: The Brady Bunch Snickers: The Brady Bunch
Online Views: 2,970,543
Social Actions: 40,196
SpotShare: 1.02%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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