Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Kraft reveals the barely-noticed change of ingredients in the brand's Mac & Cheese, Wendy's promotes a four-piece $4 meal, Match.com takes its dating app to the streets and Microsoft spotlights a wildlife photographer who gets hands-on with the Surface.
Finally, Strongbow Hard Cider continues its tongue-in-cheek campaign with award-winning actor Sir Patrick Stewart. See the campaign's full coverage at Creativity.
Microsoft Surface: Photographer Tim Flach Discovers the Power of the Surface Book
Kraft Macaroni & Cheese: It's Changed, But It Hasn't: Craig Kilborn
Strongbow: Award: Original: Patrick Stewart
Match.com: Match On the Street: Stefanie 3 in 5
