NBA Reminds Us 'Why We Play' in Latest Inspiring Spot

Plus, the Five Most Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Advil makes the case for being favorite among families, Lowe's see beauty even in doorframes and Outback promotes a new lobster-and-steak combo in the restaurant chain.

Reebok debuted a one-minute spot about endurance for the brand's sponsorship of Spartan Race's NBC telecast. NBA also premiered a 60-second spot with memorable moments of the basketball league's recent history, saying "This is Why We Play."

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
National Basketball Association (NBA): This Is Why We Play: Anthem National Basketball Association (NBA): This Is Why We Play: Anthem
Network: MTV
Show: 2015 BET Hip Hop Awards
Primetime Airing: Oct. 13, 9:15 pm ET
Lowe's: How to Enjoy the View Lowe's: How to Enjoy the View
Network: Travel
Show: Booze Traveler
Primetime Airing: Oct. 13, 9:53 pm ET
Reebok: Never Stop Reebok: Never Stop
Network: NBC Sports
Show: Spartan Race
Primetime Airing: Oct. 13, 10:46 pm ET
Outback Steakhouse: They're Back Outback Steakhouse: They're Back
Network: CBS
Show: NCIS
Primetime Airing: Oct. 13, 8:20 pm ET
Advil: Fact: More Households Advil: Fact: More Households
Network: CBS
Show: NCIS: New Orleans
Primetime Airing: Oct. 13, 9:09 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Emirates: Nightmare Emirates: Nightmare
Online Views: 2,496,691
Social Actions: 24,364
SpotShare: 2.61%
Activision: Win the Crowd Activision: Win the Crowd
Online Views: 2,269,725
Social Actions: 7,011
SpotShare: 1.33%
Mazda: Driving Matters: Garage Mazda: Driving Matters: Garage
Online Views: 1,750,971
Social Actions: 3,189
SpotShare: 0.88%
IBM: Bob Dylan & <a  data-cke-saved-href='' href='' class='directory_entry' title='Ad Age LookBook'><a  data-cke-saved-href='' href='' class='directory_entry' title='Ad Age LookBook'>IBM</a></a> Watson on Language IBM: Bob Dylan & IBM Watson on Language
Online Views: 474,716
Social Actions: 10,023
SpotShare: 0.87%
Nissan: Day and Night Nissan: Day and Night
Online Views: 1,485,415
Social Actions: 3,322
SpotShare: 0.79%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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