Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, in Bud Light's latest spot, a football fan wants to do something adventurous, despite the fact that his arm is in a sling. A high-stakes coin toss will mean his friends go rock climbing or cliff diving. (See more on the coin toss ads here.) In an AT&T spot, a helpful salesperson (played by "Other Space" actress Milana Vayntrub) uses pretzels to demonstrate a great mobile deal. And Miller Lite's Steinie bottle is back -- but not forever.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Bud Light: Coin Toss: Rock Climbing or Cliff Diving

Network: History Channel

Show: Pawn Stars

Primetime Airing: Oct. 15, 8:07 pm ET

AT&T: Pretzel

Network: ABC

Show: How to Get Away With Murder

Primetime Airing: Oct. 15, 10:13 pm ET

Miller Lite: Welcome Home

Network: Comedy Central

Show: The Daily Show With Trevor Noah

Airing Date: Oct. 15, 11:10 pm ET

Verizon: HopeLine

Network: VH1

Show: VH1 Plus Music

Airing Date: Oct. 15, 11:05 am ET

Red Robin: Wave the White Napkin

Network: NBC

Show: Dr. Phil

Airing Date: Oct. 15, 2:35 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Emirates: Nightmare

Online Views: 1,638,254

Social Actions: 10,551

SpotShare: 1.32%

Mazda: Driving Matters: Garage

Online Views: 1,813,233

Social Actions: 3,432

SpotShare: 0.92%

Activision: Win the Crowd

Online Views: 1,662,824

Social Actions: 3,198

SpotShare: 0.85%

Nissan: Day and Night

Online Views: 1,493,431

Social Actions: 3,391

SpotShare: 0.80%

Microsoft Studios: Halo 5: Guardians: Launch

Online Views: 1,576,736

Social Actions: 2,279

SpotShare: 0.75%

To Watch Super Bowl Commercials past and present visit iSpot.tv

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.