Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, in Bud Light's latest spot, a football fan wants to do something adventurous, despite the fact that his arm is in a sling. A high-stakes coin toss will mean his friends go rock climbing or cliff diving. (See more on the coin toss ads here.) In an AT&T spot, a helpful salesperson (played by "Other Space" actress Milana Vayntrub) uses pretzels to demonstrate a great mobile deal. And Miller Lite's Steinie bottle is back -- but not forever.