Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, in his latest effort for Captial One, Samuel L. Jackson is accompanied by what appears to be the marching band from his alma mater, Morehouse College. Meanwhile, Star Wars mania is in full force, with PlayStation 4's new spot cashes in on the hype. (See the spot's long version here.)

And Microsoft Surface, the official tablet of the NFL, shows how to use its technology to plan plays, review the game and "give you an edge." Seattle Seahawks quarterback Russell Wilson voices the spot.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

PlayStation: Star Wars: Battlefront: Holiday 2015

Network: NBC

Show: NFL Football

Primetime Airing: Oct. 18, 9:22 pm ET

TD Ameritrade: Andrew Luck Tries to Help With Your Portfolio

Network: NBC

Show: NFL Football

Primetime Airing: Oct. 18, 8:58 pm ET

Microsoft Surface: NFL: Giving You an Edge: Russell Wilson

Network: NBC

Show: NFL Football

Airing Date: Oct. 18, 8:07 pm ET

Lexus: Different Route

Network: NBC

Show: College Football

Primetime Airing: Oct. 17, 8:50 pm ET

Capital One: Marching Band: Samuel L. Jackson

Network: ESPN

Show: College Football

Primetime Airing: Oct. 16, 10:40 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Bethesda Softworks: The Wanderer: Trailer

Online Views: 3,293,363

Social Actions: 85,050

SpotShare: 7.08%

PlayStation: Star Wars: Battlefront: Holiday 2015

Online Views: 505,371

Social Actions: 24,870

SpotShare: 1.89%

Mazda: Driving Matters: Garage

Online Views: 1,911,896

Social Actions: 3,468

SpotShare: 1.01%

Apple iPhone: 3D Touch

Online Views: 798,468

Social Actions: 9,372

SpotShare: 0.95%

National Basketball Association (NBA): This Is Why We Play: Anthem

Online Views: 283,301

Social Actions: 10,955

SpotShare: 0.85%

To Watch Super Bowl Commercials past and present visit iSpot.tv

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.