Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Janelle Monae introduces the CoverGirl Star Wars collection, encouraging you to embrace the light (gold eyeshadow) or be enticed by the dark (purple eyeliner). An ad for Fitbit says fitness goals aren't just about numbers or times, they're about reaching places you've never been before.