Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Janelle Monae introduces the CoverGirl Star Wars collection, encouraging you to embrace the light (gold eyeshadow) or be enticed by the dark (purple eyeliner). An ad for Fitbit says fitness goals aren't just about numbers or times, they're about reaching places you've never been before.

And the Kansas City Royals' Lorenzo Cain stole a base during the World Series, so Taco Bell is offering free Crunchwraps. (A good alternative to unlimited nuggets at Chick-fil-A, if you don't live in St. Pete Beach, Fla.)

Today's TV Ad Highlights

Powered by iSpot.tv

New Releases

Top new ads recently aired on national TV

CoverGirl: Star Wars: The Force Awakens: Which Side Are You?

Network: MTV

Show: New Girl

Airing Date: Oct. 28, 10:04 am ET

McDonald's: Jerry's Flowers: Jerry Rice

Network: CBS

Show: Criminal Minds

Primetime Airing: Oct. 28, 9:56 pm ET

GameStop: Python Hand Cannon

Network: FXX

Show: The Simpsons

Primetime Airing: Oct. 28, 8:11 pm ET

Fitbit: Get Lost

Network: FOX

Show: 2015 World Series

Primetime Airing: Oct. 28, 10:21 pm ET

Taco Bell: Steal a Base, Steal a Breakfast: Lorenzo Cain

Network: FOX

Show: 2015 World Series

Primetime Airing: Oct. 28, 8:06 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

Activision: Call of Duty: Black Ops III: Launch Gameplay Trailer

Online Views: 2,793,746

Social Actions: 44,281

SpotShare: 2.91%

Hulu: Hello From Hulu

Online Views: 2,687,661

Social Actions: 9,259

SpotShare: 1.32%

Electronic Arts (EA): Star Wars: Battlefront: Holiday 2015

Online Views: 2,121,590

Social Actions: 10,246

SpotShare: 1.17%

Greenlight A Vet: Support Our Veterans

Online Views: 500,074

Social Actions: 22,041

SpotShare: 1.17%

Bethesda Softworks: Fallout 4: The Wanderer Trailer

Online Views: 1,615,486

Social Actions: 13,234

SpotShare: 1.15%

To Watch Super Bowl Commercials past and present visit iSpot.tv

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.