Duracell Summons 'Star Wars: The Force Awakens' for Its Holiday Ad
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, the new Droid Turbo 2 shows off its bendiness. Subway ran another spot promoting its National Sandwich Day (more info on that here). Donald Sutherland's soothing voice gives you a tour of the Simply Orange "factory" and its "workers." And Duracell becomes the latest brand to get in on "Star Wars" madness.