Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Grubhub presents a fun, documentary-style short about a group of friends from Austin, Tex., debating how to pronounce "gyro," "empanada" and more as they wait for their food delivery. In an ad for Pepsi Fire, a Dollar General store catches on fire (sorta). And Macy's hypes its Memorial Day sale by showing ridiculously happy, attractive models frolicking in swimwear (30-50% off).