Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Grubhub presents a fun, documentary-style short about a group of friends from Austin, Tex., debating how to pronounce "gyro," "empanada" and more as they wait for their food delivery. In an ad for Pepsi Fire, a Dollar General store catches on fire (sorta). And Macy's hypes its Memorial Day sale by showing ridiculously happy, attractive models frolicking in swimwear (30-50% off).

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Pepsi: Trail of Fire

Network: CMTV

Show: CMT Music

Primetime Airing: May. 23, 9:26 pm ET

GrubHub: Pronunciation

Network: Comedy Central

Show: Futurama

Airing Date: May. 23, 7:42 pm ET

Fabletics.com: Memorial Day Sale: Leggings

Network: TLC

Show: My 600-Lb. Life

Primetime Airing: May. 23, 10:37 pm ET

DermStore.com: Memorial Day Sale: More Than Sunscreen

Network: OXYGEN

Show: Tia & Tamera

Primetime Airing: May. 23, 8:35 pm ET

Macy's: Memorial Day Sale: Dive Into Summer: Swimwear

Network: [email protected]

Show: George Lopez

Primetime Airing: May. 23, 8:43 pm ET

Most Engaging

Top ads by SpotShare for the past 7 days

GEICO: Runway Models

Online Views: 2,708,104

Social Actions: 17,340

SpotShare: 10.21%

Apple iPhone: Barbers

Online Views: 818,904

Social Actions: 15,047

SpotShare: 4.88%

Burger King: Return of the Mac N' Cheetos

Online Views: 112,469

Social Actions: 19,936

SpotShare: 3.99%

Apple iPad: Designed for Meera P.

Online Views: 756,697

Social Actions: 8,280

SpotShare: 3.47%

Apple iPhone: Designed for Ian M.

Online Views: 747,853

Social Actions: 8,165

SpotShare: 3.43%