Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a skinny-legged version of Broncos quarterback Peyton Manning promotes DirecTV's Sunday Ticket while StubHub also addresses NFL season by telling football junkies to "let their fan out." Ikea celebrates growing Latino families and Starbucks promotes the Doubleshot drink with a stab at office politics. Finally, Slim Jim demonstrates that the Amish have a sense of humor.