Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Manchester City striker Sergio Agüero promotes Puma; Red Robin and Wendy's showcase new menu additions; and Cookie Jam, a Candy Crush-style mobile game, targets the perm-wearing demographic. Finally, Hulu fully acknowledges the irony of advertising its ad-free service in a spot on the NFL Network.