Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Cheerios tackles the challenges of aging in a quiet, sad spot called "Grandpa." Shaquille O'Neal hawks men's Gold Bond lotion, and a Lowe's employee makes an awkward joke about carpets. In an ad for wireless Bose speakers, a dad embarresses his daughter and her boyfriend by switching an M83 makeout jam to "Skinnamarink" by Sharon, Lois & Bram.