Watch the Newest Ads on TV From Serta, Zillow, PlayStation and More

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Nationwide serves up a fresh cut of a spot featuring "American Idol" alum Tori Kelly singing its jingle (Nationwide ads starring Kelly first started airing in early January). Jack Link's, the beef jerky brand, suggests that you rethink your relationship with Sasquatch. And in a Serta ad, a supposed comfort expert named Rick Blomquist has a sudden revelation about the comfort he's been missing out on.

Today's TV Ad Highlights

Data provided by iSpot.tv
Feel Them All: Limited
Premiered on: First Things First with Cris Carter and Nick Wright, Fox Sports 1
PlayStation data for the last 30 days
Impressions: 620,185,307 (38% of industry)
Est. TV Spend: $13,155,567 (46% of industry)
Attention Score: 93.02
Attention Index: 120 (20% fewer interruptions than avg.)
Runnin' With Sasquatch
Premiered on: Golic & Wingo, ESPN2
Jack Link's Beef Jerky data for the last 30 days
Impressions: 248,745,276 (3% of industry)
Est. TV Spend: $1,321,733 (2% of industry)
Attention Score: 95.11
Attention Index: 130 (30% fewer interruptions than avg.)
Big Things
Premiered on: SportsCenter, ESPN
Nationwide Insurance data for the last 30 days
Impressions: 579,199,985 (2% of industry)
Est. TV Spend: $17,432,141 (4% of industry)
Attention Score: 79.85
Attention Index: 42 (58% more interruptions than avg.)
One Bedroom
Premiered on: Without a Trace, POP
Zillow data for the last 30 days
Impressions: 909,117,588 (22% of industry)
Est. TV Spend: $7,347,343 (13% of industry)
Attention Score: 95.77
Attention Index: 123 (23% fewer interruptions than avg.)
From Sorta to Serta: The Rick Blomquist Story
Premiered on: The Goldbergs, [email protected]
Serta data for the last 30 days
Impressions: 7,525,009 (<1% of industry)
Est. TV Spend: $70,114 (<1% of industry)
Attention Score: 92.20
Attention Index: 129 (29% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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