Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Persil unveils two new spots starring the Professional -- in these he removes a wine stain at a yacht party and gets cupcake out of a birthday dress -- while Volkswagon pushes its "StopDreaming, StartDriving" event. And customers go green for St. Patrick's Day in Sonic's ad plugging half-priced shakes.