Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, T-Mobile hawks its Valentine's Day weekend giveaway. Old Spice continues its spots featuring a scented, unbuttoned fellow, this time in Fiji. And Carl's Jr. keeps up its tradition of handing its messaging to a svelte model with a sandwich, this time with fish.