Every weekday we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Sprint serves up another spot in its ongoing "Framily" campaign with none of the framily members (except for the hamster, briefly) getting speaking roles this time. And a gun-safety ad from Evolve that became a viral hit after it was posted on YouTube on June 25 finally gets a national TV airing; it appeared last night during an MTV "Jersey Shore" rerun. Ad Age's Ken Wheaton has a few thoughts about the ad.

Today's TV Ad Highlights

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New Releases

Top new ads recently aired on national TV

Sprint: Unlimited

Network: CBS

Show: The Millers

Primetime Airing: Jul. 31, 8:55 pm EST

Evolve Together: Playthings

Network: MTV

Show: Jersey Shore

Airing Date: Jul. 31, 7:15 pm EST

Walmart: Summer Clearance Event

Network: TBS

Show: The Big Bang Theory

Primetime Airing: Jul. 31, 9:57 pm EST

BookIt.com: 10 Year Anniversary

Network: HGTV

Show: Fixer Upper

Primetime Airing: Jul. 31, 9:09 pm EST

Bridgestone: Beautifully Efficient

Network: Golf

Show: PGA Tour Golf

Airing Date: Jul. 31, 3:15 pm EST

Most Engaging

Top ads by SpotShare for the past 7 days

Coca-Cola: Share a Coke

Online Views: 341,289

Social Actions: 31,178

SpotShare: 2.57%

Evolve Together: Playthings

Online Views: 1,052,428

Social Actions: 23,009

SpotShare: 2.31%

Microsoft Windows Phone: Siri vs. Cortana: Happy Anniversary

Online Views: 1,543,083

Social Actions: 10,921

SpotShare: 1.64%

Mr. Sketch Markers: Make Coloring Even More Fun

Online Views: 118,827

Social Actions: 18,236

SpotShare: 1.51%

Bud Light: Block Party Slip 'n' Slide

Online Views: 2,342,965

Social Actions: 395

SpotShare: 1.24%

View top ads in real time at iSpot.tv

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.