Watch the Newest Ads on TV From Toyota, Budweiser, Chevy and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: To honor retiring NASCAR racer Dale Earnhardt Jr., both Budweiser and Chevy offer poignant tributes—with the former declaring "Junior, this Bud's for you" and the latter closing with "Thanks for taking us along, Jr." A Toyota spot focuses on all the people who have supported speed skater Sugar Todd on her way to the Winter Olympics. And Target promotes its Black Friday Doorbuster sales with a little help from Barbie.
Attention Index: 63 (37% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.