A few highlights: A group of girls running a bake sale won't take no for an answer from an adult who says "I don't have my wallet"—pointing out that he can use the Zelle digital payment network through the Wells Fargo app to buy treats with his phone. GAC Motor says hello—in multiple languages—to the American market. ("After years of teases and promises, China's Guangzhou Automotive Group announced firm plans to enter the U.S. market," Ad Age's sibling publication Automotive News reports, "and it plans to recruit dealers at the upcoming NADA [National Automobile Dealers Association] convention.") And Uber wants you to "get your side hustle on"—i.e., make some cash in your spare time by driving for Uber.
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.