Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, an AmPm spot has a customer misspelling his own name on a coffee cup as he channels a barista in a play to promote the deli's Pumpkin Fest, while Miller Lite pushes its "golden rule": quality. And Ubisoft unleashes the trailer for its new racing game "The Crew," which turns the United States into an open race track.