Filthy Razor Jacques Makes the Case for Dollar Shave Club. It's Last Night's New Ads

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Target continues the plaid Fall theme with little girls playing hopscotch, while Dwayne "The Rock" Johnson promotes Ford Service dealers as the best option for car owners in need of auto repair or maintenance.

Bacardi's new TV spot has a literal moving house party, and Google debuts yet another new ad promoting voice search in its app. Finally, a filthy French razor called Jacques tries to convince its owner not to change blades, but Dollar Shave Club comes to the rescue.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Target: Hopscotch, TargetStyle Target: Hopscotch, TargetStyle
Network: Hallmark
Show: The Middle
Primetime Airing: Oct. 12, 10:37 pm ET
Google: Moving, Meet the Google App Google: Moving, Meet the Google App
Network: NBC
Show: The Voice
Primetime Airing: Oct. 12, 8:38 pm ET
Dollar Shave Club: Jacques the Filthy Razor Dollar Shave Club: Jacques the Filthy Razor
Network: TBS
Show: American Dad
Primetime Airing: Oct. 12, 10:38 pm ET
Ford: The Specialists: Dwayne Johnson Ford: The Specialists: Dwayne Johnson
Network: TNT
Show: Castle
Primetime Airing: Oct. 12, 9:01 pm ET
Bacardi: The House Party Bacardi: The House Party
Network: NBA TV
Show: NBA Preseason Basketball
Primetime Airing: Oct. 12, 9:16 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Emirates: Nightmare Emirates: Nightmare
Online Views: 3,434,343
Social Actions: 42,220
SpotShare: 4.05%
Activision: Win the Crowd Activision: Win the Crowd
Online Views: 2,356,451
Social Actions: 10,561
SpotShare: 1.58%
IBM: Bob Dylan & IBM Watson on Language IBM: Bob Dylan & IBM Watson on Language
Online Views: 493,792
Social Actions: 18,166
SpotShare: 1.37%
Mazda: Driving Matters: Garage Mazda: Driving Matters: Garage
Online Views: 1,730,029
Social Actions: 3,131
SpotShare: 0.86%
Microsoft Studios: Halo 5: Guardians: Launch Microsoft Studios: Halo 5: Guardians: Launch
Online Views: 1,499,884
Social Actions: 3,947
SpotShare: 0.83%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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