It's no surprise that marketers put the spotlight on dads over the weekend, with Father's Day falling on Sunday in the U.S.
Among the new releases, GMC shows the strong bond between a man and his mini-me son, who receives the perfect gift: a matching set of wheels. Father looms large but unseen ("Letter to my dad that I never wrote, speeches I prepared that I never spoke") in Sprint's teaser for its exclusive release with Tidal of Jay Z's next project, "4:44." As the music plays, somber black-and-white footage shows a boxer, played by Mahershala Ali, gearing up for a fight as his trainer, Danny Glover, watches on. And golfer Bubba Watson tells what he learned from his papa ("there are two options: you can be a leader or a follower -- and you don't want to be a follower") in a spot from Oakley.