Watch the Newest Ads on TV From Google, eBay, Firefox and More
Published on November 15, 2017.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: eBay positions itself as a place to find truly surprising gifts—as opposed to boring, expected gifts—for the holidays. Google shows off the sleek curves of its Pixel 2 phone along with quotes from some rave reviews (e.g., "Sexiest camera on the planet," per VentureBeat). And Firefox hypes the latest update of its web browser.
Premiered on: The Real Housewives of Dallas, BRAVO
eBay data for the last 30 days
Impressions: 1,068,307,822 (19% of industry)
Est. TV Spend: $14,806,789 (26% of industry)
Attention Score: 88.01
Attention Index: 71 (29% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.