Watch the Newest Ads on TV From KFC, Taco Bell, Geico and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Pro golfer Daniel Berger plugs Geico insurance (very indirectly) with a little, uh, help from his "distant cousin twice removed." A guy named Jason starts to get over getting dumped by Jenny by "filling the void with seasoned beef, hearty potatoes and warm nacho cheese sauce," courtesy of a Potato-Rito from Taco Bell. And a couple of emo/goth kids delight (sort of) over a $10 KFC Chicken Share "bucket of fun."
Premiered on: SportsCenter With Michael and Jemele, ESPN
BlackBerry data for the last 30 days
Impressions: 1,799,860 (<1% of industry)
Est. TV Spend: $213,828 (<1% of industry)
Attention Score: 98.64 (+6.47 vs. industry)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.