Watch the Newest Ads on TV From Mtn Dew, PayPal, Dunkin' Donuts and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Mtn Dew (aka Mountain Dew) serves up two "Do the Dew" ads that are basically product porn -- with slow-mo close-ups of frosty bottles as the focus. PayPal positions itself as a competitor to Venmo (without actually naming Venmo) -- i.e., a way to quickly reimburse friends for shared expenses through a mobile app. And Dunkin' Donuts serves up an ad that's basically a how-to video re: using its new Cold Brew Coffee Packs.
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Est. TV Spend - Amount spent on TV airings for the brand's spots.