Watch the Newest Ads on TV From Taco Bell, Discover Card, Blue Apron and More

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Blue Apron tells the story of two new parents who use a Blue Apron meal kit to attempt to restore some normalcy to their lives. Netflix promotes its dark new original series "The End of the F***ing World." And Taco Bell positions its $1 Stacker as a "masterpiece" by (sorta) recreating an Old Master painting—in which the subjects are, naturally, chowing down on $1 Stackers.

Today's TV Ad Highlights

Data provided by iSpot.tv
New Parents
Premiered on: Street Outlaws, Discovery Channel
Blue Apron data for the last 30 days
Impressions: 147,805,156 (13% of industry)
Est. TV Spend: $1,428,667 (18% of industry)
Attention Score: 96.64
Attention Index: 145 (45% fewer interruptions than avg.)
Masterpiece
Premiered on: Hansel & Gretel: Witch Hunters, FXX
Taco Bell data for the last 30 days
Impressions: 3,465,287,216 (17% of industry)
Est. TV Spend: $42,480,885 (20% of industry)
Attention Score: 93.57
Attention Index: 126 (26% fewer interruptions than avg.)
Don't Shake
Premiered on: Law & Order: Special Victims Unit, NBC
Discover Card data for the last 30 days
Impressions: 476,104,201 (9% of industry)
Est. TV Spend: $5,739,580 (6% of industry)
Attention Score: 86.63
Attention Index: 66 (34% more interruptions than avg.)
Change: Caribbean Cruise
Premiered on: Enemy of the State, AMC
Princess Cruises data for the last 30 days
Impressions: 27,474,003 (7% of industry)
Est. TV Spend: $240,002 (6% of industry)
Attention Score: 95.14
Attention Index: 128 (28% fewer interruptions than avg.)
The End of the F***ing World
Premiered on: Catfish: The TV Show, MTV
Netflix data for the last 30 days
Impressions: 574,522,181 (1% of industry)
Est. TV Spend: $7,834,932 (7% of industry)
Attention Score: 92.72
Attention Index: 115 (15% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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