Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, State Farm magically plops its "good neighbor" agents into the field. AT&T reminds viewers to really appreciate -- really appreciate -- its service. And H&R Block plays the repetition card too, a sing-songy motto dampening the unpleasant arrival of tax season.