Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat over the past week, ranked by SpotShare scores reflecting the percent of digital activity associated with each. See the methodology here.
Honey Maid, which has held a place on the Most Engaging chart since March 19 with its initial "This is Wholesome" spot -- one of a crop of recent ads that reflect a more diverse picture of consumers -- extends the campaign with a shorter version focusing on the single dad and his son. Honey Maid previously posted a two-minute mini documentary about this dad and his son on its YouTube channel.
Mentos: Long Lash the Fresh-King
