Watch People Getting Smashed in the Head With Flying Burritos, Courtesy of GrubHub

It's the Newest Ads on TV; Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the Labor Day holiday weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Sonic Drive-In offers up an incredibly cheesy commercial (literally), while GrubHub sends burritos to unwitting hungry people ... but in a rather indelicate fashion. Meanwhile, Levi's serves up a fresh 30-second cut of an energetic minute-long spot that Creativity made an Editor's Pick in July.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Toyota: Family Portrait Toyota: Family Portrait
Network: CBS
Show: The Big Bang Theory
Primetime Airing: Sep. 1, 8:02 pm ET
Sonic Drive-In: Cheese-on's Greetings Sonic Drive-In: Cheese-on's Greetings
Network: A&E
Show: Criminal Minds
Primetime Airing: Sep. 1, 8:04 pm ET
Levi's: Live in Levi's: Just Don't Bore Them Levi's: Live in Levi's: Just Don't Bore Them
Network: TBS
Show: Family Guy
Primetime Airing: Sep. 1, 8:24 pm ET
GrubHub: Put Down That Phone GrubHub: Put Down That Phone
Network: Spike
Show: Cops
Primetime Airing: Sep. 1, 10:55 pm ET
Hyundai: New Possibilities Hyundai: New Possibilities
Network: Golf
Show: Golf Central
Airing Date: Sep. 1, 3:40 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Snickers: Johnny JamBoogie Snickers: Johnny JamBoogie
Online Views: 1,696,660
Social Actions: 60,265
SpotShare: 7.50%
EA Sports: Madden Season EA Sports: Madden Season
Online Views: 1,812,216
Social Actions: 51,104
SpotShare: 6.61%
Herbal Essences: Be Everyone You Are Herbal Essences: Be Everyone You Are
Online Views: 1,601,238
Social Actions: 41,543
SpotShare: 5.43%
Activision: Launch Gameplay Trailer Activision: Launch Gameplay Trailer
Online Views: 3,162,996
Social Actions: 11,415
SpotShare: 3.07%
Kmart: Shop Like a Boss Kmart: Shop Like a Boss
Online Views: 555,704
Social Actions: 12,367
SpotShare: 1.66%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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