Confused About Samsung's Milk Music (and ADD52)? Here, Let Russell Simmons Explain

Watch the Newest Commercials on TV from Samsung, Best Buy, DirecTV and Radio Shack

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Samsung serves up an unusually wordy ad starring Russell Simmons, in which he explains ADD52, one of the cornerstones of Samsung's new-ish online music service called Milk Music. Milk has been getting a lot of attention lately because of a sort of Whitman's Sampler video starring well-known chart-toppers. But in this new spot, Simmons positions Milk not only as music-discovery service, but a place to find fresh talent. He describes ADD52 as "a radio station on Milk Music for emerging artists that gives the people the say in who makes it big." Unsigned artists submit their music to ADD52 and then "We let the fans weigh in. The best tracks will get dropped as singles -- one a week for 52 weeks." The message is clear: Apple's Beats Music may have Dr. Dre and Jimmy Iovine, but Samsung's Milk Music has ... you. (And Russell Simmons.)

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Radio Shack: The Talk Radio Shack: The Talk
Network: History Channel
Show: Pawn Stars
Primetime Airing: Jul. 24, 8:07 pm EST
Verizon: Up and Away Verizon: Up and Away
Network: NBC
Show: Hollywood Game Night
Primetime Airing: Jul. 24, 8:09 pm EST
Samsung: ADD52 Samsung: ADD52
Network: ABC
Show: Black Box
Primetime Airing: Jul. 24, 8:27 pm EST
Wheat Thins: Trap Door Wheat Thins: Trap Door
Network: ABC
Show: Black Box
Primetime Airing: Jul. 24, 8:17 pm EST
Best Buy: The Samsung Experience Shelf: Maggie Best Buy: The Samsung Experience Shelf: Maggie
Network: TNT
Show: Castle
Primetime Airing: Jul. 24, 10:54 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Samsung: Put Your Spin On It Samsung: Put Your Spin On It
Online Views: 4,632,792
Social Actions: 4,556
SpotShare: 3.24%
Jordan: RE2PECT Jordan: RE2PECT
Online Views: 1,086,613
Social Actions: 25,938
SpotShare: 2.55%
Samsung Mobile: Screen Envy Samsung Mobile: Screen Envy
Online Views: 2,095,567
Social Actions: 14,799
SpotShare: 2.38%
Apple: Stickers Apple: Stickers
Online Views: 287,806
Social Actions: 22,499
SpotShare: 1.81%
Samsung Mobile: Wall Huggers Samsung Mobile: Wall Huggers
Online Views: 1,367,043
Social Actions: 12,205
SpotShare: 1.74%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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