A few highlights: Hilton Hotels & Resorts wants you to get "another day in paradise" by taking advantage of its current special offers as you plan your summer getaway. Guitar Center highlights the story of Jared Scharff, lead guitarist in the "Saturday Night Live" house band (and a Guitar Center customer). And Wendy's wants to "take you Southwest (figuratively)"; all you need to do is order its Southwest Avocado Chicken Salad. (No word about what you should do if you're already in the Southwest.)
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.