Carl's Jr. Goes 'Au Naturel' With Charlotte McKinney
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Carl's Jr. taps model Charlotte McKinney to promote its new "all natural" burger in its latest punny, leggy spot. The ad will run in regional markets during the Super Bowl, according to Ms. McKinney. Other brands are prepping for big game too: Pizza Hut ropes in Rex Ryan and Tony Romo; Geico uses the enigmatic Ickey Woods; and Doritos begins its "Crash the Super Bowl" blizzard.