Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the holiday weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, McDonald's takes a wry look at some parenting challenges in a promotion for its Happy Meal ("It's all good when you're having fun"), while KFC serves up family dinner in a treehouse in its latest #HowDoYouKFC ad. And racing star Danica Patrick, a sponsored driver for Coke Zero, gets in on Coke's ongoing "Share a Coke with [insert name here]" campaign (another recent spot in the series lands in the Most Engaging portion of our chart).