Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Chevy wants you to "Find Summer" -- and "Find Fun," "Find Adventure," "Find Freedom" and "Find Thrills" along the way -- in a spot with a rousing Kid Rock soundtrack. And Kohl's extends its "Find Your Yes" campaign -- which has previously included mini narratives about a little girl learning to ride her bike and a little boy learning to jump off a diving board (both were Creativity Editor's Picks) -- with a spot that might just transport you right back to grade school gym class.
Kohl's: Find Your Yes - Rope Climb
Chevrolet: Summer Drive
Barclays: Success
Microsoft Windows Phone: Siri vs. Cortana: Happy Anniversary
GoDaddy: Air Wrench: Tony Stewart Pranks Danica Patrick
