Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, BitPay, the payment-processing website for alternative currency Bitcoin, makes its primetime commercial debut on ESPN; meet BitBoris, the over-the-top Russian Mafioso deployed to smear credit cards. Weight Watchers brings us a "world of food" in its latest spot. And Cheerios offers a lesson in #HowToDad.